Traavi

Packaging Design, Branding, Iconography

Traavi manufactures in-ear Bluetooth neckband earphones, utilizing the latest technology to create premium audio devices that meet high standards of sound, design, and usability.

OBJECTIVE

To create a visual language that conveys Traavi as an exceptional yet approachable earphone brand.

SOLUTION

A unique, playful yet elegant visual language for packaging was created to reflect the idea of movement, vibe, and the smooth flow of music.

TARGET AUDIENCE

Demographics

Psychographic and Behavioral Aspects

Young adults to middle-aged people (18-40 years)
Semi-techies/Tech-savvy
Middle to upper class

Invest in phone accessories
Seek quality products
Try versatile products with new features

VISUAL CONCEPT

The approach towards designing was to keep it minimal and simple yet elegant. The curved lines are the primary and signature elements of the brand express fluid movement and familiarity.

Approachable

Elegant

Playful

Confident

COLORS

#153b7a

#b5c8de

#595857

#ffffff

#141414

TYPOGRAPHY

Gilroy

AaBbCcDd

<@1234#>

Gilroy, a sans serif font is used for the packaging.

Its geometrical and modern touch makes it easy to read at the same time maintains the brand simplicity.

ICONOGRAPHY

Clean and minimal icons are designed to effectively highlight Traavi's features, enhancing readability and user attention. They present key product information concisely and clearly at a glance.

INNER BOX DESIGN

INNER BOX DIELINE

OUTER BOX DESIGN

FRONT FACE

BACK FACE

SIDE FACE